This morning I attended an event with one of the guys on my team. The topic was all about getting your brands internet presence to grow, specifically through leveraging social mentions. It was an event associated with the local YPO chapter, and we got connected through my boss. It was good to go to the event, as it gave me a look into the content that is being shared with the organization. To be honest...I didn't have high expectations, but it was even worth than I expected. It really amazes me the creditability that a speaker can gain by simply being confident, purposeful and a good speaker....even if the content is horrible. This guy had a good objective outline, and appeared to have some decent tools that he had built for social monitoring....but when it came to conclusions and his true expertise of the "how" for the process of helping build an on-line brand presence it was disturbing that he has a career doing this.
So what to make of this...I think I have a lot to sell, and if I was willing to build a business around selling my ideas, it could really work. I am not trying to toot my own horn, but the content I could bring is real and credible, and if this guy can get paid for what he is selling, worth something. Honestly that was where I was headed two years ago, when I thought being in Utah meant working for myself. Luckily the opportunity at CHG came along at the right time, and I love what I do, the company and my team. But, what lies ahead? I can see a great career at CHG, 10-15 years ahead. After that, what else could I do? Something more flexible, less work, but fun. Maybe teaching, speaking, writing, consulting. I don't know....The flip side of this is a question. Do I want to be associated with people like this guy who spoke today? Do I want to be a "speaker" that someone like me criticizes in a blog. Who knows...for now, I am loving what I am doing today and that is what is important. But, a "spark" for the future.
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